Virtual Influencers Publications

Publications in Virtual Influencers

Explore the most influential research papers and scholarly works that have shaped Virtual Influencers. Use the concept filter below to focus on a specific sub-area of research.

Virtual Influencers

477

Publications

48K

Citations

Showing yearly statistics from 2000-2026.

Page 1

	Year	Citations
Measuring User Influence in Twitter: The Million Follower Fallacy Meeyoung Cha, Hamed Haddadi, Fabrício Benevenuto, Proceedings of the International AAAI Conference on Web and Social Media Social Medium MonitoringSocial InfluenceCommunicationJournalismInfluencer Studies	2010	3K
Everyone's an influencer Eytan Bakshy, Jake M. Hofman, Winter Mason, Social InfluencePublic OpinionLarge CascadesCommunicationDiffusion Events	2011	1.7K
Who are the social media influencers? A study of public perceptions of personality Karen Freberg, Kristin Graham, Karen McGaughey, Public Relations Review Influencer StudiesSocial MediaPublic Perception StudiesPublic PerceptionsVirtual Influencers	2010	1.3K
Instafamous and social media influencer marketing Seung‐A Annie Jin, Aziz Muqaddam, Ehri Ryu Marketing Intelligence & Planning Digital MarketingBrand StrategyConsumer ResearchSocial InfluenceSocial Media Marketing	2019	917
Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram Kelley Cotter New Media & Society Digital SocietyDigital MarketingEmerging MediaAlgorithms Negotiate InfluenceHow Digital Influencers	2018	783
Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram Crystal Abidin Media International Australia Digital SocietyDigital MarketingBrand StrategySocial InfluenceContent Creation	2016	759
The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic Chung‐Wha Ki, Youn‐Kyung Kim Psychology and Marketing Consumer ResearchConsumer AttitudeSocial InfluenceCommunicationInfluencer Studies	2019	653
Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs Chung‐Wha Ki, Leslie Cuevas, Sze Man Chong, Journal of Retailing and Consumer Services Human BrandsSocial MarketingSocial InfluenceCommunicationInfluencer Studies	2020	594
“Aren’t These Just Young, Rich Women Doing Vain Things Online?”: Influencer Selfies as Subversive Frivolity Crystal Abidin Social Media + Society Digital SocietyEmerging MediaSocial PsychologyEducationInfluencer Selfies	2016	592
Measuring social media influencer index- insights from facebook, Twitter and Instagram Anuja Arora, Shivam Bansal, Chandrashekhar Kandpal, Journal of Retailing and Consumer Services Influencer StudiesSocial MediaSocial Medium MonitoringSocial ComputingVirtual Influencers	2019	574
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing Hanna Reinikainen, Juha Munnukka, Devdeep Maity, Journal of Marketing Management Consumer ResearchSocial InfluenceCommunicationSocial Media InfluencerInfluencer Studies	2020	532
Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co. Michael Haenlein, Ertan Anadol, Tyler Farnsworth, California Management Review Digital MarketingSocial MarketingRight InfluencersSocial InfluenceCommunication	2020	507

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